Gas Jeans (S.p.A.), sometimes stylized as GAS, is a leading premium apparel and denim brand owned by Grotto S.p.A, run by the Grotto family out of Italy. The company was founded by, Claudio Grotto, in the early 1970s. Today it operates sales in more than 56 countries with more than 3,000 stores. GAS targets its products at the youth segment. The brand is known in both the Italian fashion and worldwide fashion scenes to be simple, original and versatile. Barbara Palvin has been in many GAS jeans ads, wearing a variety of GAS brand jeans. For instance, one of the more popular images includes her in blue skin-tight jeans.